Sustainability

Rocca di Montemassi operates in line with the principles of sustainable development. The company is committed to actively contributing to economic progress, social well-being, and the protection of the environment in which it operates, conducting its activities in accordance with the following principles.
This sustainability policy is integrated with the company's Code of Ethics, adopted on 04/11/2015, with revision no. 01 of 09/12/2020 approved by the Board of Directors on 18/01/2021.

1 – Ethics and Responsibility
Rocca di Montemassi is committed to conducting its activities in accordance with ethical, professional, and legal standards, integrating economic, social, and environmental considerations into its decision-making and control processes.

2 – Sustainable Growth
Rocca di Montemassi strives to offer its customers high value-added services and products that contribute to enhancing the well-being of the territory and the communities in neighboring areas.

3 – Shared Development
Rocca di Montemassi aims to grow by adopting a business and operational model that creates value for its stakeholders, focusing on financial stability, profitability, and long-term sustainability.

4 – Excellence and Innovation
Rocca di Montemassi actively collaborates with its partners to develop the best production choices and employ cutting-edge technological solutions to fully meet customer expectations.

5 – Protection and Empowerment of People
Rocca di Montemassi is committed to creating stimulating and dynamic work environments where health and safety, respect for diversity, human rights, and professional development are priorities. This approach attracts and retains top talent, ensuring the achievement of the company’s present and future goals.

6 – Supply Chain Engagement
Rocca di Montemassi aims to promote the adoption of sustainable practices among its suppliers, continuously improving the overall performance of its activities and contributing to the spread of sustainable development principles in the wine sector.

7 – Socio-Economic Development of Territories
Rocca di Montemassi follows an operational model focused on contributing to the growth of the areas where it operates, through the creation of new jobs, professional training, the use of local suppliers, and community initiatives.

8 – Environmental Protection and Conservation
Rocca di Montemassi conducts its activities by identifying the best technical and organizational solutions to minimize potential negative environmental impacts, contributing to the reuse of waste products through its operations.

9 – Dialogue and Transparency
Rocca di Montemassi is committed to developing and maintaining strong, long-lasting relationships with its stakeholders, listening to their legitimate expectations, and adopting appropriate forms of engagement.

Rocca di Montemassi has prepared this Sustainability Report with the aim of detailing the activities carried out in the field of sustainability, as well as describing the goals achieved and the improvement plans in place. Learn more by accessing the Sustainability Report of the estate at the following link.

The Sustainability Report of Rocca di Montemassi is published in compliance with the EQUALITAS standard, an Italian organization founded in 2015 that promotes sustainability in the agri-food sector, with a particular focus on wine production. EQUALITAS is built on a systemic approach that integrates the needs of businesses, society, and the market, aiming to define, structure, and share a unified and shared approach to sustainability based on three key pillars: environmental, social, and economic responsibility.
Leveraging its technical, cultural, scientific, and political resources, EQUALITAS gathers the best innovative and established practices to create an Italian model of sustainable quality that is recognized worldwide. Its Scientific Committee, consisting of esteemed members from the technical-scientific community, ensures that the standard continuously aligns with the latest advancements and also acts as an impartial body for managing the norm. This transparency and objectivity are vital to maintaining the credibility of the EQUALITAS brand, offering consumers a solid guarantee.
The EQUALITAS Sustainable Wine Standard enables companies in the sector to implement an internal Sustainability Management System, allowing them to publish an Annual Sustainability Report. This ensures that stakeholders are assured of the company’s ongoing commitment to improving its sustainability standards.

Bilancio di Sostenibilità 2025

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